For years, all people had to drink was tap water. The water sometimes made them sick and was often filled with chemicals that were detrimental to the body. Before that, people had to drink out of rivers that made them even sicker than tap water. Then, bottled water came along. People could use bottled water to feel good about themselves and feel good about what they were drinking, but many people knew the truth. Bottled water was just tap water put in a different form. People were paying a premium to get the same thing that came right out of their faucet at home. They were getting ripped off, getting sick and weren’t getting the results they thought they could from the water they were trying to drink. It didn’t make any sense and people struggled to get healthy while drinking the bottled stuff that wasn’t even really good for them.
Definitely experiencing FOMO after seeing @abishmrtn’s beach day. There’s nothing better than the sand between our toes, the salty sea breeze, and Waiakea in our hand. What are some of your favorite things about the beach? #drinkwaiakea pic.twitter.com/AsUJ2H20sq
— Waiākea (@waiakea) May 3, 2018
When Waiakea Water saw this was happening, they knew they had to do something. The company is from Hawaii where volcanic water is great for everything. They decided to bottle at the source so they could help people get the benefits of Waiakea Water without ever having to venture to Hawaii. Since the water is pH balanced naturally, people began seeing the benefits as soon as they started drinking Waiakea Water. They saw it was a great option for them to use and it made it easier for people to try and feel better when they were using it.
Waiakea Water always wanted to expand. They knew their company would be awesome if they could grow even more than what they did before. They also knew the right way to do it without sacrificing their sustainability. Depending on the way they scaled their business, they knew how important it was to offer people the chance to try different things. It gave them the ability to make sure things were working for them and things were going to keep working for them. While sustainability was their number one goal, they also knew it was important to try things that would help them.