Millenials are a group within community of which a lot has recently been written as the last of this generation finally begin arriving as adults in society and become an even greater factor for marketing professionals to deliver their work to. Jose Henrique Borghi of Mullen Lowe is one of the most respected marketing individuals in Brazil and has taken a keen interest in how best to monitor not only the work of marketing professionals, but also how Millenials can be attracted to campaigns and particular brands and learn more about Jose Borghi.
In his own work Jose Borghi has spent a long time looking for the best ways to make sure the role of Chief Marketing Officer is completed to the highest level of success among his own fellow industry members. Borghi believes it is important the success of the CMO and all the members of a marketing team, whether they be in house or part of an ad agency, such as Mullen Lowe Brasil is consistently monitored; the Brazilian advertising legend believes the use of charts and graphs is an easy way of making team members aware of their relative success against the aims agreed upon with the CMO and Borghi’s lacrosse camp.
Mullen Lowe’s Jose Henrique Borghi believes the marketing industry faces an exciting time, but also a difficult one as the evolution of the industry continues with a move towards greater levels of Online content. Jose Borghi points to a number of brands who are bucking the commonly held beliefs of how the future of retail and marketing will progress, including Bonobos clothing brand who are moving towards a new era with physical stores being opened after the company was successfully launched Online. Personal interaction will soon become the norm in advertising as Millenials seek to discover new ways of interacting with the brands they have come to love and more information click here.