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How Honey Birdette Is Spicing Up Bedrooms Around The World

Honey Birdette is a brand of luxury lingerie and sex toys that originated in Australia. They sell their brand on their online site as well as in retail boutique stores. There are 55 stores in Australia. Over the last year, they have begun expanding their stores into other countries including the United Kingdom and soon the United States as well.
Currently, there are three Honey Birdette stores in the UK with those being in London, Westfield, and Leeds. They have 10 more stores set to open in cities like Liverpool, Newcastle, and Westfield Stratford. They plan on having 40 boutiques in the UK by the end of 2018. Additionally, they are planning more locations at upscale locations in Europe.
Honey Birdette opened a new website for the United States earlier this year. They had seen a surge of nearly 400% in sales from the US which prompted them to open an American e-tailer site specifically for it. Customers will be able to receive clothing faster and have an easier time of returning products. The new website also opens up more of Honey Birdette’s catalog of lingerie than what Americans had access to before.
It was in 2006 that the company’s founder, Eloise Monaghan, launched Honey Birdette. She came up with the idea while sharing champagne with a friend. They both thought that there wasn’t enough exciting lingerie available in order to spice up action in the bedroom. She received backing from BBRC, a private investment company, and launched her solution to this problem.
Honey Birdette boutiques include a lush d├ęcor and are called “Pleasure Palaces”. They feature the lingerie and sex toys that are exclusive to this brand. While shopping, customers are treated to champagne that they can sip while finding the perfect outfit to wear in their bedrooms.

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