Andy Wirth: Civic Leader and CEO of Squaw Valley and Alpine Meadows

Andy Wirth is a leader in the mountain resort industry. The CEO of Squaw Valley Ski Holdings, Wirth heads up the adjacent Squaw Valley and Alpine Meadows resorts in the Olympic Valley, CA area near Lake Tahoe. A plan is underway to merge the two resorts, which would become the largest ski resort in the United States.

A graduate of Colorado State University, he is a veteran of the industry, having begun his career in Colorado in 1986 and worked his way up to Executive Vice President of Intrawest in 2007. Andy Wirth became CEO of Squaw Valley in 2010, taking over control from the Cushing family, which had managed the resort for generations.

Andy Wirth, who is an active community leader, has been appointed chair of the Reno-Tahoe Airport Authority Board. He had previously been appointed by the Reno-Sparks Convention and Visitor’s Authority and was recently elected chair with the appointment of several new board members.

As a member of the board, he is known for liaising between the Lake Tahoe and Reno-Sparks areas. In Andy Wirth’s view, the Reno airport is a gateway to Lake Tahoe and the airport’s expansion is intertwined with Lake Tahoe’s economic growth.

Wirth was recently featured on CBS’s reality series Undercover Boss, in which he pretended to be a reality show contestant in order to interact with Squaw Valley and Alpine Meadows employees as a regular person and not just the CEO of the corporation. According to Ironman, Andy Wirth worked as an instructor, swing shift park staff member, ski patrolman, and lift mechanic.