Customer Oriented Business Strategy Soars Goettl Air Conditioning To The Top Of The Market

Ken Goodrich, Goettl Air Conditioning’s CEO, is well known for his ability to revive deteriorating businesses and guide them back to making profits and thriving. It is with this in mind that he spotted Goettl Air Conditioning in 2013 and went ahead to purchase the business. Having worked with Goettl Air Conditioning from his earlier years as a businessman, the purchase of the company came naturally to him. Goodrich has employed an open management style where each employee has an opportunity to share ideas that can propel Goettl to the top of HVAC sector.

A Profitable Approach

After the purchase, Ken Goodrich changed strategy and focused his strength on meeting the needs of the clients in a satisfactory manner. The company stopped thinking about the money it would make but shift its thoughts to how it would delight its customers. He also dedicated his time to encouraging his employees to be the best they could be. To create a positive reputation for his business, he started focused on impacting the community positively by starting philanthropic projects. Such projects include water provision to the homeless during the summer. Recently, the company came to the rescue of a senior woman in Chandler by donating and installing a new unit for her.


Since the acquisition, Goettl Air Conditioning has recorded a high percentage growth and has expanded its operations to other places, such as Southern California, Tucson, and Las Vegas. With many homes turning to air conditioners, the business is booming, but also stiff competition is experienced. Goettl Air Conditioning stays at the top by providing units that are long lasting. The firm records annual turnover of over 50 million dollars.

About Goettl Air Conditioning

Goettl Air Conditioning is a leading vendor of remarkable heating ventilation and air conditioning services. The firm also deals with repairs and maintenance of these units. The firm has always been dedicated to guiding and advising their clients on the best heating units that are affordable and provide maximum comfort. Their unique innovations that regulate temperatures according to individual room’s specifications have saved the clients a lot of finances.




Goettl Air Conditioning Looks Towards Las Vegas Expansion

The pioneering air conditioning and plumbing brand Goettl has been at the forefront of the growth of the use of HVAC systems since the company was established in 1939. After purchasing the brand in 2013, owner Ken Goodrich has been on a mission to create a new and more vibrant business based on his belief the Goettl name can have a positive impact on many customers, according to The Las Vegas Review-Journal; the proof of this belief has been shown in the fact two well established Las Vegas HVAC and plumbing companies have recently taken the bold step of merging with Goettl Air Conditioning.

The long history and success Goettl has enjoyed over the years has been a draw for Las Vegas Air and Paradise Air owners also stated they had gotten on board with the merger plans because of their knowledge of Ken Goodrich. The Goodrich family is well known in Las Vegas for the parts store owned by Ken’s father, and the knowledge Goodrich was pushing Goettl forward towards a more successful future has been mentioned as a major reason for the mergers taking place.

Ken Goodrich has taken the Goettl brand from some difficult times in the early 21st century to a position where the company is expecting to see its business double across the course of 2017. Ken Goodrich has made the decision to place the reputation of the company on the back of his own by making sure he was involved in daily conversations with technicians, and signing off on all repairs personally; Goettl is now returning to the excellent customer service the company was known for in the past.

Established in 1939, Goettl was originally based upon the success achieved by Adam and Gust Goettl who took a pioneering approach to the development of the HVAC unit, which many air conditioning experts believe was the forerunner to the modern HVAC systems we all employ in our own homes.