Mexico’s franchise business received a global facelift when Omar Yunes won the Best Franchise of the World award. The ceremony held in Florence Italy hosted best franchisees from all over the world. Some of the participating countries included Argentina, Portugal, Brazil, France, Hungary, and Italy. It was Mexico’s debut participation in the event.
Sushi Itto’s legacy
Omar Yunes went to the competition as a franchisee for the Sushi Itto brand. It is a Japanese food chain business with several franchisees in the world. Omar Yunes began his work with this leading world food brand at the age of 21. Today, he manages more than 13 units spread across the cities of Mexico, Veracruz, and Puebla.
The BFW settles on the best franchisee based on the input to the brand regarding innovations, expansion, and addition of knowledge. The overall value added to the label such as sales and saving and the influence on the employees is also taken into account.
Omar Yunes had made noteworthy contributions to the business chain. One of his innovations is the development of a performance measurement formulae and an information management system. The systems have been incorporated in the brand’s management procedures with impressive results. Additionally, by creating 13 more units, Yunes has expanded the company by almost 10%. His staff comprises of approximately 400 people.
An irrefutable testimony
In the past years, Mexico’s franchise industry has remained a regional affair. Entering the BFW competition gave it a chance to showcase its ability on a global forum. During the national level competition, competitors from over 34 provinces in the country took part. Omar Yunes clinched the award. He teamed up with Ivan Tamarex, who came second, to represent their country in Italy.
The president and organizer of BFW’s Mexico chapter competition, Diego Elizarraras, termed Yunes victory as a significant boost to the country’s industry. It pointed out that the nation claimed its rightful place on the world’s franchising arena. Omar Yunes’ heroic win was a testimony of the country’s maturity in the franchising sector. Besides his country, Sushi Itto also gained international recognition for its support of innovation and creativity.
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