Is this the first time you hear about Fabletics by Kate Hudson? If so, worry no more, after this article, you will know why they are better than their competitors. The athleisure retailer was founded in 2013, and since then they have been winning an exercise on building a brand in a market that many powerhouses dominate.
Fabletics currently has more than 1.2M monthly members do in eight countries, and they receive up to 50% on apparel. From $49, members receive a sports bra, top, and bottoms based on their fashion preferences and lifestyle. The idea behind this is to sell on trend style and personalized services at half prices of competitors.
What makes Kate Hudson Unique?
Although she was a household name, her desire to adopt a Warby Parker e-commerce model and introduce a high quality, affordable line that inspires all women despite age, size or ability – to feel and look their best and embrace a healthy, active lifestyle. According to Kate, her passion for the idea helped.
Some tips for success by Hudson
- Establishing and identifying marketing opportunities
- Staying hands-on with the business
- Relying on big data to make decisions
- Getting inspired
- Believing in oneself and taking risks
According to Kate, consumer purchases are determined by the power of consumers. Nowadays, clients consider crowd-sourced reviews before deciding to buy, and they make their final decision using these reviews. Successful companies are utilizing such shifts in customer behavior with study marketing strategies. Fabletics is one such firm. Since it began, it has grown by over 200% and grossed over $235.
The company was able to achieve this by leveraging the prominence of reviews in consumer behaviors in the modern day. Kate knows that customer reviews can directly improve loyalty, increase customer acquisition, and customer retention in any industry.
According to Gregg, president of Fabletics, Kate represents what he and his team want Fabletics to be in future. According to him, she does not take herself too seriously; she is approachable and lives an active lifestyle. Kate has been involved with the company since the first day. Whether it was picking a new social media strategy or reviewing budgets, Kate included. Even currently, Kate continues to work closely with the team to ensure that the designs and styles look fresh. She looks at the sales every week to know the clothes that are selling and those that are not.
Communication has always been one of the major things behind Fabletics success. Kate started a campaign to make communication their number one priority. The company upgraded their customer services and came up with a new data system. Because of this, the company proliferated. For example in 2014, they saw a triple growth. They have had a high customer satisfaction score in the years after.
Fabletics data driven approach is another reason they have overgrown over the years. It helps the company know the consumer’s trends on social media, the inventory they should stock and the quantity as well.