How Kate Hudson has ensured Fabletics stands out among competitors

Is this the first time you hear about Fabletics by Kate Hudson? If so, worry no more, after this article, you will know why they are better than their competitors. The athleisure retailer was founded in 2013, and since then they have been winning an exercise on building a brand in a market that many powerhouses dominate.


Fabletics currently has more than 1.2M monthly members do in eight countries, and they receive up to 50% on apparel. From $49, members receive a sports bra, top, and bottoms based on their fashion preferences and lifestyle. The idea behind this is to sell on trend style and personalized services at half prices of competitors.


What makes Kate Hudson Unique?


Although she was a household name, her desire to adopt a Warby Parker e-commerce model and introduce a high quality, affordable line that inspires all women despite age, size or ability – to feel and look their best and embrace a healthy, active lifestyle. According to Kate, her passion for the idea helped.


Some tips for success by Hudson


  • Establishing and identifying marketing opportunities
  • Staying hands-on with the business
  • Relying on big data to make decisions
  • Getting inspired
  • Believing in oneself and taking risks


According to Kate, consumer purchases are determined by the power of consumers. Nowadays, clients consider crowd-sourced reviews before deciding to buy, and they make their final decision using these reviews. Successful companies are utilizing such shifts in customer behavior with study marketing strategies. Fabletics is one such firm. Since it began, it has grown by over 200% and grossed over $235.


The company was able to achieve this by leveraging the prominence of reviews in consumer behaviors in the modern day. Kate knows that customer reviews can directly improve loyalty, increase customer acquisition, and customer retention in any industry.


According to Gregg, president of Fabletics, Kate represents what he and his team want Fabletics to be in future. According to him, she does not take herself too seriously; she is approachable and lives an active lifestyle. Kate has been involved with the company since the first day. Whether it was picking a new social media strategy or reviewing budgets, Kate included. Even currently, Kate continues to work closely with the team to ensure that the designs and styles look fresh. She looks at the sales every week to know the clothes that are selling and those that are not.


Communication has always been one of the major things behind Fabletics success. Kate started a campaign to make communication their number one priority. The company upgraded their customer services and came up with a new data system. Because of this, the company proliferated. For example in 2014, they saw a triple growth. They have had a high customer satisfaction score in the years after.


Fabletics data driven approach is another reason they have overgrown over the years. It helps the company know the consumer’s trends on social media, the inventory they should stock and the quantity as well.

Chris Burch: Foreseeing the Amazing Future of Technology and Fashion Industries

Technology and fashion industries have evolved together for several years. According to technology and fashion expert, Chris Burch, both industries will continue growing together. He argues that technology becomes fashionable at one time while fashion becomes technologically fashionable. The legend further believes that a quick look at the past and the present can give an insight into the future.


Looking At the Past and Present


For years, technology has grown based on what people think is fashionable. From the boom boxes and two deck radio cassettes to the Walkman of the 1990s and the iPod of the 21st century, it is clear that the two industries have had a fascinating synergy. In the modern world, fashion designers are using the broad technology field to design standard innovations. Experts have it that technology is like a playground and the deeper you dive, the greater the rewards of technology.


Technology and Fashion Industries Synergism


Technology needs technology to gain popularity. For instance, in the 1980s the 70s boom box became more popular after they were added in movie story lines. Another proof of technology getting help from the fashion industry is the incidence of Google glasses. Wearing Google glasses had little acceptance until recently when a fashion designer made her models to wear them while on the catwalk.


Future Trends


Judging from the past and the present, we can predict that the future of technology is guiding fashion to its future. Technology will help build beautiful fashions as wells as creating functional fashions. Therefore, the future of these two industries lies in what they learn from each other. In the future, technology will be used to protect humans. For instance, air bags for cyclist and gloves to aid firefighters in communication are in the pipeline. Moreover, shoes and clothing that generate kinetic energy to power watches, mobile gadgets, and mp3 are underway.



Chris Burch in Brief


Chris Burch is a well-known and famous entrepreneur with a diverse business background including fashion, real estate, and technology. Currently, he is the principle of Burch Creative Capital. His business career began while at Ithaca College when he invested $2,000 to start Eagle’s Eye apparel, a firm that grew to $165 million at the time he sold it.


Burch uses his ability to find the nexus between innovation and implementation. This skill has continuously enabled him to achieve unprecedented success. With over 40 years of experience in the industry, he has been associated with the rise and thriving of over 50 companies. Mr. Burch has a diverse investment portfolio, which makes him one of the most successful investors in the United States.