People have changed their shopping habits, and they prefer online shopping because how easy it is. Clothing industry took to online shopping like fish to water, but sportswear was slow to follow. The online shopping was there, but women could not buy sportswear the fit and would look good. However, the modern consumers know what they want, and the lack of option was what caught the interest of Don Ressler and Adam Goldenberg since they follow market trends.
Techstyle Fashion Group was started because Don Ressler and Adam Goldenberg saw an opportunity where nobody else did at the time. It was a time when women didn’t have a lot of choice with activewear because it was either too expensive or lacked quality. More affordable active clothing was in no shape to look good, and there were issues in sizing. It seemed that companies didn’t realize that women come in all shapes and sizes. Don Ressler and Adam Goldenberg saw the opportunity to create something better and something new to fill the empty spot in the market.
They were not well-versed in fashion by any means, but they had something else. They were driven and dedicated to work hard for success. Both worked together before venturing out on their own, so learning about fashion was a great challenge. It allowed both men to dig deeper and find out what the trends were and how to achieve it.
Customers nowadays appreciate and choose companies that have a clear message to their customer base. People look for values they believe in, and if a company shares these values, people find them more trustworthy. Open communication with clients is also an important aspect, and it was always important for both Don Ressler and Adam Goldenberg. They are not showing any signs of slowing down.
They are not afraid to make bold business choices and use innovation in business. Modern technology is one of the most important parts of any business that is ready and willing to develop and continue to evolve. Companies that don’t change lose customers rather than gain new ones. Don Ressler and Adam Goldenberg know how important it is to their clients to be able to shop online and find the kind of clothes that look good and are made to last.
These days companies don’t just sell products and services. They sell an entire experience in a bundle so people look for it and businesses like Techstyle Fashion Group work on it.