It seems as if you cannot turn on the television without seeing Kate Hudson’s toned physique rocking some vibrant athleisure wear, which is the entire point of her brand founded by Adam Goldenberg, Fabletics. In only a few short years, Fabletics has reached fifty percent in terms of business exposure, but that is far from the overall goal of the company.
Athleisure wear is a concept that is astronomically popular. Mogul companies, including Gap, LuluLemon, and Tory Burch are just a few of the retailers who have adopted the concept. With over $44 billion worth of athleisure wear sold in 2015, these are numbers that have increased by sixteen percent since 2014.
Currently, Fabletics has nine retail stores across the United States. Though they are dominantly an online retailer, both Goldenberg and Hudson have a desire to reach the other half of the consumer audience by opening at least another dozen stores across the country before 2016. One factor remains the same, though: Fabletics is immensely popular and few companies can match their affordability and quality.
With such a profound character representing their company, there is no denying that Fabletics is doing something right within the industry. Despite the fact that athleisure wear has been popular for a few years, Fabletics surfacing undoubtedly changed the entire concept. While other attire was strictly a means to work out, Fabletics has made it possible to look trendy and kempt without sacrificing comfort. Additionally and where other companies fail, the Hudson-driven business offers support to women of all sizes. From their athletic dresses to their bathing suits that ensure your beach day will not be spent making sure you are intact, this company is simply a business that no other can rival against.
Kate Hudson has always been athletic due to her upbringing on adweek.com, which is what she wants current and prospective consumers to know. In no way does Fabletics attempt to promise that their clothing will make people thin, but they do convey that the comfort and affordability of the attire will motivate women to be active in the manners that they desire. Whether women love running or dancing the night away, there is something for them at Fabletics, which is a factor that has fueled the company’s continual success.
Learn more about Fabletics: https://www.youtube.com/user/Fabletics